MUSIC FRIDAY - BEST FRIEND BY SOFI TUKKER

Best Friend - Sofi Tukker

As we get closer to warmer weather, bigger ideas, and more reasons to celebrate, I wanted this weeks track to match the eclectic energy in the air. By the cool af Sofi Tukker, “Best Friend” matches just what we mean. 

Featuring NERVO, The Knocks, and Alisa Ueno, this song brings in the Friday night unified feel of causing damage (“in a good way”) with your friends.

- Lilit 

MUSIC FRIDAY - FILTHY BY JUSTIN TIMBERLAKE

FILTHY BY JUSTIN TIMBERLAKE

Since we wrapped up the first month of 2018 this week, I wanted this Friday’s track to be something more dramatic, extra, and soundly- and no, it’s not Bohemian Rhapsody (G.O.A.T)… it’s Filthy… by Justin Timberlake.

From the questionable lyrics, to instrumentation, up to the context-giving music video, “Filthy" was a dead giveaway to Man of the Woods being a sequel to FutureSex/LoveSounds. 

This song pretty much blares through the office speakers on a daily, and it’s been hard to avoid dropping everything and bopping (my papers are EVERYWHERE). And with the release of the new album and a performance at this year’s Half Time Show, I wanted to drag that same exciting energy to February. 

LILIT

MUSIC FRIDAYS - TALK BY BOB MOSES

BOB MOSES - TALK

This Friday we welcome you to the sound of nighttime city life; Bob Moses. From their earlier EPs to their debut album, Days Gone By, they have been able to capture one of the most prefect feels of downtempo. After listening to their album for the past 2 years, I constantly went back and forth to pick my favorite track, and it came to my realization that Tearing Me Apart was not only my most favorite song from the album but also of 2016, but as a plot twist I decided to go with my second favorite - Talk.

From the entrance of the world drums to the drum machine beat, the song fuses both worlds of traditional and contemporary (in the strangest way reminding me of a minimal version of Pools by Glass Animals) and as the song progresses with Tom’s vocals, it brings in another level of chill and ambience. Not listening to this song throughly would truly be a mistake, you really have to go through each beat and clap to enjoy the subtle strums of the guitars and the extended level of coolness in the bridge.

LILIT

Music Fridays - Dante's Creek by THEY

THEY - Dante's Creek

Starting a new tradition in our Rich Roots offices, our first song had to be something that captured the real special essence of Los Angeles. 

“Dante’s Creek” was the perfect choice that depicted both the subtle feel of melancholia and the ornate life-force in the streets of LA , which happens to be overshadowed by the idea of the “Green Juice and Yoga” lifestyle (which exists but it’s not that severe).

Using a sample of “I Don’t Want to Wait” by Paula Cole (opening theme song of Dawson’s Creek), Dante’s Creek was one of the lesser known tracks from the Timbaland approved album, Nü Religion: Hyena. As a new duo, THEY. has been able to bring a very diverse form of music that blends a mix of grunge and hip-hop, and we hope to hear more from them soon.

- Lilit