Established in 2017, Rich Roots is where American ingenuity converges with the soul of Armenia. Our brand essence is rooted in the celebration of heritage, craftsmanship, and the boundless spirit of doers.

Our collections are thoughtfully crafted to complement the dynamic lifestyle of those who seize every opportunity with unwavering determination and designed to seamlessly integrate into daily endeavors.

Explore where quality meets artistry, and everyday essentials become cherished companions for the adventurers that lie ahead.